
Publisher/Developer: EA Mobile
Genre: Racing
Price: $6.99
Acquired: Review Copy Provided
Verdict: For now, the racing game to beat on the iPhone.
Pros: Incredible graphics, smooth gameplay, decent value, deep
Cons: Multiplayer is an afterthought
I was pretty disappointed with the console and PC versions of Shift, but I think EA got it right on the iPhone. If you want the skinny, the straight dope, here it is: this is the best looking, best playing racer on the iPhone, period.

And it moves good too!
NFS Shift puts Real Racing and Asphalt 5 in the rear view mirror, and puts it to the wood. This is the best racer money can buy for the 3GS today. EA seems to be real hit or miss on the platform, but this is an example of a hit. The whole concept for the game revolves around the tried and true cash grind to buy and outfit new rides as you make your way through the circuit on your way to street race domination. As a single player experience, there isn’t a better racer out there. This one is perfectly balanced and set up for bite size play or a long term sit down for when you are plugged into the wall socket. The game is designed to recognize your progress just for racing in each event by awarding you with precision and aggression points. Obviously, winning an event will progress your in-game profile quicker, and fill your pockets faster, but this method of reward makes every time you play worthwhile, and lessens the grind of character (racer) building.
The game within the game is this Driver Profile which tracks your performance and creates a outline of your driver that matches your tendencies. Shift really shows off its depth (and value at 7 bucks) here and will keep you interested in your career as a street racer for awhile. Since the game isn’t linear, you are free to jump around to different locales like Chicago, London, & Tokyo to keep your interest piqued. 28 events are available from drift battle and time trial to elimination races. For those that just want to jump in, Shift also has ‘quick races’. This is a complete and smartly presented package.

With 4 different POVs, you will definitely find one that works for you.
Graphically, I cannot stress enough how good this game looks. Shift is a new standard for what the 3GS can do and shows that this device is pretty powerful when taken full advantage of. The car models look clean and anti-aliased and the environments are as sharp and as detailed as some of the last generation console racers. These screen-shots are a accurate indication of what you’ll see and it moves along at an almost perfect 30fps. While there is some slight hitching in the frame-rate, it is nowhere near what you see in other games with less detail.
Asthe icing on the cake, the controls are spot on. With one of the best implementations of tilt controls (with horizon auto-level) I’ve seen, the game also sports 3 control types (rookie, professional, expert) and even custom. Shift allows you to adjust the tilt sensitivity to your liking, but default works just fine. You can choose to use steering assist, manual or automatic transmission, auto brake, and turn on or off the racing line. The line helps you get acclimated to the control of the cars (and each one feels different) and get a feel for drifting through, and sometimes braking into, the turns. 4 different views, including behind the wheel and full screen, guarantees you can find one that works for you.

Didn't know you had on these sweet gloves did you?
Shift touts 20 different cars, as varied as a BMW M3 GT2 to a Pagani Zonda, which is more than enough to keep you playing to earn better rides. 18 tracks in 3 locations with enough visual variations and race types to keep you challenged are all presented with incredible fidelity, especially on a 3GS or second generation iPod Touch. EA has deftly added OpenGL 2.0 optimizations that only work on the latest hardware, but the game is still playable on the first generation iron unlike some othere games >cough< Ridge Racer >cough<. Excellent sound effects abound and for those not a fan of EA’s dee jaying, you can use your iPod music library. The game will automatically let you resume races when interrupted dropping you back at the starting line. Mutliplayer consists of only wi-fi head to head and there are no leaderboards to speak of, but that is not what this game is about. It’s about finding your driving style and running the career gauntlet.

One man's tailgating is another man's drafting.
Ultimately, EA took a high performance and well implemented racing engine and wrapped a smartly designed career mode that is guaranteed to impress even the most jaded of graphic whores and loyal of EA haters. Shift is further proof that the iPhone is a legitimate gaming platform with a very bright future.