The 2024 F1 season started with exciting news: the Red Bull F1 Teams, and VISA announced an unprecedented multi-year agreement, where VISA embarked on being the first global partner of both RB teams and introduced the brash design of a racing car.
Introduction
Before we proceed to the story behind the design of this newsworthy sportscar, let’s take a closer look at two brands that arrived at an agreement to collaborate with each other during Formula 1 races.
Red Bull is an Austrian beverage brand, manufacturing and selling their energy drink in more than 170 countries. Founded by Dietrich Mateschitz and Chaleo Yoovidhya, the company actively involves into cultural events and supports initiatives related to music, art, and entertainment.
Red Bull has a Formula 1 speedway team that has been taking part in different events since 2015. This team includes young and talented drivers such as:
- Sebastian Vettel
- Daniel Ricciardo
- Max Verstappen
VISA is an unquestionable leader in the digital payment industry, connecting financial institutions, merchants, and cardholders. This digital network is present in numerous countries, allowing users to open a card without the need to visit a physical bank. VISA is widely recognized as an innovative, convenient, and reliable instrument for conducting financial dealings on the Internet.
Cash App is a virtual wallet that provides individuals with the possibility to receive, send, and store money. To use this payment system and carry out financial dealings in a twinkling, users need to link their debit card (as an example, VISA) to the virtual wallet and deal with the KYC verification process.
Through such a peer-to-peer payment network, Internet surfers can purchase things at online marketplaces, complete online casino Cash App payout, send funds to their family members or friends, and much more.
The Collaboration: RB’s Visa Cash App And Red Bull
For years, VISA has promoted the idea that small yet consistent steps lead to triumph in all fields. Within their collaboration, VISA and Red Bull try to inspire individuals to get closer to the F1 action through different social events such as behind-the-scenes binge-watch sessions, driver meet and greets, merchandise, and much more exciting activities.
According to the agreement, the VISA brand logo will be sketched on both Red Bull teams’ cars. In addition, VISA expressed a wish to support a female Academy team that shows extreme dedication to equality in all fields, including sports competitions.
The Concept Behind The Car Design
At a glitzy event in Las Vegas, brand ambassadors introduced the most recent design of the Red Bull racing car during the 2024 F1 season. According to representatives, within the engineering process of this stylish VCARB 01 car, designers were heavily inspired by the work of Adrian Newey.
The creators of this vehicle tried to draw attention to the overall feeling conveyed by the Red Bull and VISA brands, namely, love of freedom, determination, hard work, and daring adventures. The spick-and-span speeding car will be driven by Yuki Tsunoda of Japan and Daniel Ricciardo of Australia. During this exciting adventure, they tend to enter a new era of racing and compete for the highest prizes within a competition to improve on last season’s eighth-place finish.
Design Elements And Features
Without exaggeration, a new car introduced in Las Vegas can be called fascinating. The vehicle looks futuristic and stylish, colored in black, blue, white, and red shades. VCARB-01’s power steering, brake system, gearbox, and exhaust are from Red Bull Technologies, but the overall look is slightly similar to the design Mercedes used on their W14 2023 vehicle. However, instead of the innovative Mercedes vertical side pods inlets «zero-pod» design, Red Bull decided to remain faithful to the classic side pods with deep undercuts, creating a rather ingenious visual look.
| Driver #1 | Yuki Tsunoda |
| Driver #2 | Daniel Ricciardo |
| Team Boss | Laurent Mekies |
| Car Name | VCARB-01 |
| Engine | Honda |
The Story Behind The Design
Talking about the design process, the Red Bull team stated that they «significantly pushed the boundaries,» trying to surprise their lovers with something remarkable. Creativity has been strong in the team within the design development, and it brought them together in many ways.
Unlike other teams that decided to stick to their classic design features, the Red Bull team made a decision to change the visual look of the vehicle completely, surprising their competitors. Thus, Verstappen’s teammate Sergio Perez remarked that this was a «brave decision» and Verstappen pointed out that «Red Bull really went all out».
When Is The First F1 Race?
The pre-season testing is announced to occur from Wednesday, February 21, to Friday, February 23, at the Bahrain International Circuit, where all teams will show off their vehicles and test their potential, preparing for a new F1 season.
The first F1 race will begin with the Bahrain Grand Prix from February 29 to March 2. Fans can observe the broadcast in real-time format and bet on their favorite teams, hoping to see their successful era.
Conclusion
After a sneak peek into the fresh 2024 F1 season, it’s safe to say that this year’s event looks rather promising and thrilling. For Yuki Tsunoda and Daniel Ricciardo, a new concept for their team may appear as a brand-new start and additional inspiration to bring home the bacon and have the lead in the worldwide championship.