Soft2Bet, one of the fastest-growing iGaming turnkey solution providers globally, skillfully crafted to cater to the U.S. market. The rollout, driven by a market access agreement with Caesars Entertainment, will also include a launch of its award-winning Motivational Engineering Gaming Application (MEGA). Furthermore, a new iGaming brand is also on the table for launch in New Jersey after receiving approval from regulators, with an anticipated launch window of Summer 2025.
A Landmark U.S. Market Entry
Uri Poliavich, Founder and CEO of Soft2Bet commented:
“As a genuinely global company with an impressive track record for success and innovation, we are proud to mark our entry into the U.S. market as not only a pivotal moment for Soft2Bet, but also a stepping stone for our strategic growth strategy to further our expansion into new territories. This summer, we are in position to reimagine gamification in the U.S. with our unique iGaming brand, which will offer an unparalleled gaming experience.”
MEGA: Reimaging Player Interaction
Launched in 2023, Soft2Bet’s multi-award-winning MEGA platform is already revolutionising gamification and player engagement, developing bespoke user journeys and creating strong retention models. Operators around the world using the MEGA solution have seen great results, including:
- A 400% surge in screen time
- 65% growth in Net Gaming Revenue (NGR)
- A half increase of 50% volumes of deposits
- A 45% increase in Average Revenue Per User (ARPU)
A Canonical Path of Innovation and Success
Founded in 2016 by Uri Poliavich, Soft2Bet has been a pioneer of new, ground-breaking products in the industry since its first day in business. TestimonialsCasino’s portfolio also includes successful iGaming brands such as Betinia (Denmark and Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico and Sweden), Quickcasino (Sweden) and Don. ro (Romania). Soft2Bet currently owns 16 global licenses, with prominent authorizations across jurisdictions such as Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain and Sweden.
Presentation of its solutions in more than 20 languages, while providing access to over 12,500 games from hundreds of developers and covering more than 1 million live events per year, Soft2Bet. It allows scalability globally at rapid speed.
Awards and Recognition in the Industry
Soft2Bet has also received multiple awards from such industry leaders as EGR, SBC and SIGMA. Most recently, at the Global Gaming Awards EMEA 2025 prestigious awards, the company was awarded three prime prizes including Executive of the Year for Uri Poliavich, Platform Provider of the Year for Soft2Bet and Product Launch of the Year for MEGA platform.
About Soft2Bet
Soft2Bet is a leading iGaming turnkey solutions provider that offers a variety of innovative products and services for online gambling operators. Soft2Bet, known for its cutting-edge Motivational Engineering Gaming Application (MEGA) and an established approach to improving player retention and engagement, has built a strong reputation in the sector. Having also been awarded 16 global licenses and marking the launch of 20 iGaming brands, Soft2Bet remains the market benchmark.