When people talk about the beginning of the media era in soccer, they most often mention Pelé and the 1950s-1970s. He was the first player whose name was known even to people who had never watched a soccer match. He was the first to turn football talent into international popularity, commercial contracts, and cultural influence. In essence, it was Pelé who became the first global football brand, paving the way for all who came after him. People actively bet on his games, visiting special places for this purpose. Now everything is easier: you can simply download 1xBet apk to watch your favorite player’s match and place a bet right from home. The name Pelé has become a household name in soccer.
How Pelé became a phenomenon, not just a soccer player
Few could have imagined that a 17-year-old forward from Santos would become a global star. Everything changed in 1958 when Pelé entered the World Cup, scored key goals, and became the youngest champion in history. In the middle of the final match, he did what only a few have been able to repeat: he scored two goals that immediately turned him into a symbol of a new era. By the way, with the 1xBet app for iOS and Android (with pre-installed apk), you can make good money on such a risky bet.
From that moment on, Pelé’s name became associated with soccer even in countries where the sport was just beginning to gain popularity. Here are the main elements that made him a global brand:
- incredible productivity – over 1,000 goals – a figure that has become legendary;
- versatile appearance – Pelé looked equally good in photographs, interviews, and advertising posters;
- cooperation with large companies, which was revolutionary at the time.
He became the first soccer player to sign major advertising contracts, appear in commercials, and represent his country’s brand on the international stage. By the way, if you like soccer and follow the games, check out 1xBet mobil, where you can watch the game live for free. Pele’s image was not just athletic – it was commercial, mass-market, and universal.
Why Pele’s influence was global
Pelé became an international icon because he combined rare qualities. His smile, manner of speaking, respect for his opponents, and playing philosophy made him not just a champion, but a symbol. He represented sport at the level of diplomacy, and this was an entirely new phenomenon. Nowadays, this is commonplace for footballers, but that doesn’t make the sport any less interesting. Go to the 1xBet website or download the mobil version to your smartphone so you can enjoy watching matches at any time. After all, Pelé’s legacy is still alive in today’s footballers.